The Problem of Fake or Incentivised Reviews Fake or incentivised reviews are a significant issue on Amazon, with hundreds of tech products from unknown brands receiving top reviews from unverified purchasers. A 2019 i…

The investigation, conducted on April 16, 2019, revealed that popular accessories such as smartwatches and headphones were the worst offenders, with hundreds of unverified reviews being given to products listed on the…

The Impact on Consumers The presence of fake or incentivised reviews on Amazon can have serious consequences for consumers. It can lead to people making purchasing decisions based on false information. This can result…

The Challenge of Identifying Fake Reviews Identifying fake reviews can be a challenging task, especially given the large number of reviews on Amazon. According to an analysis of ~10k professional product reviews, cert…