In 2023, Adrian Rubin, a Philadelphia-area man sentenced to three years for running a payday loan scam and aiding his sons in an illegal telemarketing scheme, began publishing climate research under a new persona. His…

The Rubin family’s digital resurrection includes four active online personas, press releases, and social media profiles masquerading as legitimate professionals. Their campaign, executed by an SEO firm, prioritizes co…

Search manipulation campaigns operate by saturating platforms with positive content, leveraging Facebook, LinkedIn, and Amazon to drown out negative information. A BuzzFeed News investigation identified similar tactic…

The scale of the problem is staggering. In 2022 alone, over 600,000 search manipulation requests were processed by reputation management firms, according to leaked internal industry reports. These services target spec…