Fake Reviews Inflate Sales Amazon tech products from unknown brands are being artificially inflated with fake reviews, a Which? investigation found. The group discovered hundreds of tech products with top reviews, lar…

The investigation, conducted on 16 April 2019, found suspicious reviews on 24 pairs of headphones. For example, a set of headphones from the brand 'Celebrat' received multiple reviews on the same day.

Impact on Consumers The prevalence of fake reviews can distort a product's quality and make it difficult for consumers to trust reviews. Which? believes that lesser-known brands may be relying on fake or incentivized …

Amazon takes the integrity of reviews seriously and has policies in place for selling partners and reviewers. However, the effectiveness of these policies is unclear.