Porsche Discontinues E-Bike Line Porsche is discontinuing its performance e-bike division. The German automaker will refocus on its core business.

Background Porsche entered the micromobility market with a performance e-bike. The company's goal was to translate its reputation for handling and speed into a two-wheel format. This move was seen as a way for Porsche…

Industry Context Several premium car makers have launched e-bike or e-scooter lines. These projects often serve as brand-building exercises rather than profit centers. For example, companies like BMW and Mercedes have…

The micromobility market has seen significant growth in recent years, with many companies entering the space. According to a report by McKinsey, the global micromobility market is expected to reach $55 billion by 2025…