Layoffs Hit Restart Restart, a gaming site sponsored by Walmart, laid off its entire editorial team on Friday, according to a post by Brandy Berthelson, the site's former editor-in-chief. Other staffers also confirmed…

Background on Restart Restart, operated by Moonrock, a content marketing agency, launched in late 2024 with a unique model: it provided purchase links directing users to Walmart, using a partner tracking code. Brandy …

Industry Context The gaming media landscape has seen significant changes, with numerous sites struggling to find a profitable model. Sponsored content has become more common, but maintaining editorial integrity can be…

History of Sponsored Content in Gaming Media The use of sponsored content in gaming media is not new, but it has become more prevalent in recent years. Many gaming sites have turned to sponsored content as a way to su…