Mixue Bingcheng has overtaken McDonald’s as the world’s largest fast‑food chain by location count. The shift matters because it upends a decades‑long hierarchy and forces the iconic burger brand to confront a new comp…

Statista via Chowhound reports Mixue operates more than 45,000 outlets worldwide as of September 2024, while McDonald’s sits at roughly 41,800. Ninety percent of Mixue’s stores sit in China, with a handful in Indonesi…

The headline‑grabbing location race is only one side of McDonald’s current turbulence. A WIRED reporter who exercised his right to a data dump from the company’s loyalty program received a 515‑page dossier that predic…

The dossier shows McDonald’s using purchase frequency, time of day, and regional menu variants to generate a probability score for the next order. It then suggests a specific combo to push at the exact moment the user…