Scrolling through Instagram now feels like the app finally trimmed its own excess. The new wordmark replaces a ten‑year‑old logotype with a cleaner, sharper typeface that aims to sit more comfortably alongside the fam…

Meta announced the change on Tuesday, saying the redesign was overdue after a decade of visual inertia. The updated logo will appear on iOS and Android devices over the next few weeks, coinciding with a suite of UI ad…

The fresh wordmark drops the rounded, almost handwritten feel of the previous version. Its strokes are uniform, the spacing tighter, and the overall silhouette more geometric. For a platform built on visual storytelli…

Design teams at Meta emphasized that the goal was not to “fiddle at the edges” but to make a daily‑use interface less frustrating. By sharpening the typography, they hope to lower the cognitive load of reading caption…