Web email traffic fell 6 percent year‑over‑year in November 2010, and usage among 12‑17‑year‑olds plunged 59 percent in the last twelve months. The shift is real, not a statistical quirk, and it forces providers to re…

Comscore’s November 2010 report logged 153 million visitors to web‑mail sites, down 6 percent from the previous year. Engagement metrics fared worse: total time spent in the email category dropped 9 percent and pages …

The headline numbers tell a story of steady erosion. In the twelve months leading up to November 2010, overall web‑mail visits were down 6 percent, but the decline in engagement was steeper. Time spent on web‑mail fel…

Mobile email tells a different tale. The same Comscore data shows a 36 percent rise in users accessing email via smartphones. By the end of 2010, 70.1 million mobile users—about 30 percent of all mobile internet traff…