Apple’s October 13 “Welcome home” event will push its smart‑home ambitions while analysts scramble to read the signals from its hardware pipeline.

The event, confirmed by 9to5Mac, arrives just after JP Morgan lifted its price target on AAPL to $360, a $20 bump that comes despite recent reports of iPhone 18 Pro production cuts. The juxtaposition of a bullish valu…

Apple has framed the October 13 launch around the “Welcome home” tagline. The company has said the focus will be on new smart‑home products, but it has not disclosed model names or pricing. The timing aligns with a br…

Analysts note that Apple’s smart‑home lineup has lagged behind rivals that ship dedicated hubs and sensors at lower price points. By bundling new devices with its existing ecosystem, Apple hopes to lock more users int…