System Report

Meta's ad revenue stalls as EU rules and US lawsuits bite

Meta's ad revenue slowed this quarter, and the dip lines up with two regulatory fronts tightening around the company.

In the earnings briefing on Wednesday, Meta disclosed that revenue from its advertising business has decelerated since the European Union rolled out its Less‑Personalized Ads model at the start of the year (WIRED). Th…

EU's Less‑Personalized Ads model hits the bottom line

The EU's new framework forces Meta to replace granular user profiling with broader audience buckets. Under the rule, advertisers can no longer rely on detailed behavioral signals to match ads to individual users. Meta…

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