Reddit announced today that every user will have to log in to view any content. The move follows a sharp drop in search traffic and a series of policy tweaks aimed at curbing subreddit‑wide protests.

CEO Steve Huffman confirmed the shift in a post on r/announcements, citing “meaningful” search traffic declines last quarter. The same quarter saw Reddit’s search volume dip enough for the company to label the trend “…

Reddit’s search engine, once a reliable source of organic traffic, has been losing steam. TechCrunch noted that “as AI transforms how people find information online, Reddit is rethinking its open‑web roots to protect …

When traffic dries up, ad rates fall, and the platform’s revenue engine stalls. Huffman’s team has not disclosed exact numbers, but the language in the internal memo mirrors the “meaningful” drop cited by external ana…