Reddit pushes ads into search as user traffic stalls

Reddit is inserting paid placements into its own search results, a move aimed at extracting more revenue from the same visitor base. The company has long relied on a mix of display ads and premium memberships, but rec…

The new ad slots appear alongside organic results when users type queries into Reddit’s search bar. The placements are billed on a cost‑per‑click model, mirroring Google’s approach but limited to Reddit‑generated traf…

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