Oura announced a $625 million cash purchase of Counsel Health, an AI‑native primary‑care startup. The deal marks Oura's first major move beyond its ring‑based wellness tracker into a service‑oriented health platform.

TechCrunch reported that the acquisition comes just weeks after Oura shelved a planned up‑to‑$2.2 billion IPO, citing “uncertainty in the IPO market.” By buying Counsel, Oura sidesteps a public listing while positioni…

The purchase price suggests Oura sees a sizable addressable market for AI‑first primary care, especially as insurers and employers push for cost‑effective alternatives to in‑person visits. Counsel’s product stack repo…

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